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Cryptocurrency is an ever-evolving industry with a lot of volatility. This means that it fluctuates a lot. It is therefore important to keep an eye on the market before investing and during your investment. Choosing to invest in a cryptocurrency for a long-term requires some thorough research. In fact, you will need to make sure that the project has solid foundations and serious objectives for the long run. This is how you will be able to determine which crypto to buy today for the long-term.

If you aren’t familiar with some specific words or terminology you can refer to our glossary.

The Transparency of a Team

Having a transparent and accountable team is important to have solid foundations from the start. The more a team is transparent, the best it is for trustworthiness. Some disclose their full name and a photo of themselves. Others will choose to identify under a nickname, so they are at least identifiable by their community while preserving their identity.

Most projects in the industry will have a community or group chat on platforms like Telegram and Discord. This will help building a close-knit community, where investors (and potential new investors) will be able to ask questions and learn more about the project. It will allow an easy communication with the team and developers. You should be able to ask questions without being shamed by other members of the community or by the members of the team themselves. In fact, they should ensure to provide and maintain a safe environment rather than encouraging bad behaviours. They should also be happy to welcome anyone and to educate new members of their community.

Taking the Right Actions

When there will be an issue with their token, platform or protocol, they should be happy to jump in and solve the matter as soon as possible to gain their community’s trust. Listening to real-time feedback and provide a first time resolution is always a really good point.

Being a good and transparent team is also making sure to meet the deadlines when launching a new protocol or at least giving an ETA and let their community know where they stand. The crypto industry isn’t an easy one to keep up with, so remaining transparent is key.

Giving back to the community is also important, here are what you can get as a member:

• Earn loyalties
• Right to vote when important decisions are in discussion
• Get access to airdrops and other rewards when holding tokens for a long-time
• And more

With that said, try to make sure to participate in the community wherever you can to earn rewards. Active members in communities always earn more rewards and recognition from the team.

Having a Solid Roadmap

Having a solid roadmap (or plan of action) is another important point to have great foundations.  You can find the roadmap of a project on their website. This is also something that they will frequently talk about and develop on for their community. In fact, this is their best-selling asset, and this is the first thing that will attract new investors.

A good strategy to a successful roadmap is to make sure that the process won’t be too long for the community to start earning rewards. They need to ensure that their community will hold their token (or use their protocols) for the longest time. In order to make that happen, there needs to be several important milestones spread over time. It is also a good strategy to implement long-term protocols and ways to earn for their community such as:

• Play 2 Earn Games (Mostly with NFT projects)
• Staking Tokens
• Farming Tokens
• Earning rewards when holding their token for a long period of time

Apart from implementing rewards along the way, having a big achievement at the end of a roadmap is mostly what will retain investors for the longest time. Here are some ideas of interesting long-term projects:

• Implementing a payment card or app that will allow investors to pay with crypto
• Getting access to an exclusive online platform or protocol where you can pay with crypto
• Participate in exclusive real-life events when holding a token
• And others

The Importance of Organic Growth

It is key for projects, to make sure that they grow organically. Growing too fast in the industry isn’t a good sign for long-term investments. In fact, if the end of the roadmap is reached too early, investors will fear the potential end of the project and will remove their funds to place them elsewhere. It is important to make sure that the project keeps on growing, while ensuring that their community will earn rewards quite quickly and multiple times along the way.

Having a community that has a genuine interest and trust for the project will lead to a long-term stability and success. The project should be driven by actual user needs and feedback to provide a more sustainable ecosystem. Providing an organic growth will eventually lead to more solid networks and protocols wanting to join in and it will also encourage a broader and more engaged base of investors and users.

Partnerships with Leaders in the Industry

Other important factors for a serious and successful long-term crypto project are:

• Being listed on major centralized exchanges (Cex)
• Partnering with leading platforms or protocols in the industry
• Extending their availability to more and larger networks such as Ethereum (ETH), Binance Smart Chain (BNB), Solana (SOL) and others
• Having influent personalities speaking about and supporting their protocols

Influent personalities play a huge role in gaining visibility for smaller projects. They have a big influence in the crypto industry and therefore their community may want to have a look at the projects they talk about. That important personality can be:

• A founder or CEO of a leading protocol or token
• A renowned crypto investor (a whale)
• Crypto influencers and investors who also share their investments with their community

It is important to do your own research before investing. The network in which the project is implemented also plays an important part. Some networks are bigger than others and may attract more investors on the long run. See what your objectives are before investing so you know when it’s the right time to place your funds and when to remove them.